More Than Blood has won an Impact DOCS Award for documentary short.
Thank you to my wonderful, talented teams in the UK and Africa who made this possible.
It has made me question the notion of impact, what does impact mean exactly? How do we know whether our work has made any impact or not? Does impact mean leaving a mark on the viewer or for them to take action?
The objective when making More Than Blood, was to raise awareness of postpartum haemorrhage (PPH) and to make people care about women dying in childbirth due to PPH, the leading cause of maternal mortality.
The positive interpretation of impact is for the film to produce: effect, influence, reverberations, results, action.
For the film to impact the viewer: for them to remember what they have seen, learnt, felt and keep it in their heads and hearts.
I am pleased that our film has been recognised as such, leaving some traces of impact along the way: highlighting the tragic reality of women dying in childbirth.